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Trust is the new currency of today’s business

As online sales grow as a percentage of total retail car sales, creating a feeling of trust on your website will become increasingly important. Here’s why. When we trust an organization, we do business with them whenever and wherever it makes sense without questioning it. If we don’t trust an organization, we look for alternatives. If … Read more

Less Choice Can Be Good For Sales

Even though we now have the capacity, via the Internet, to research vehicle listings endlessly, it doesn’t mean digital marketers can assume that the more choices they offer, the more likely shoppers will be able to find just the right car. You can see evidence of the more-is-better approach in many car buying websites that … Read more

Online F&I – the next step in the digital revolution

One of the main drivers behind the online retailing revolution is the growing number of car buyers who are losing patience with the time spent at the dealership in order to close the deal. Consumers have become increasingly adept at researching models and negotiating the sales price online. That leaves the F&I process as the … Read more

Time Has Come Today

For years, car buyers have put up with a sales process that takes hours on end and wasn’t particularly customer-friendly, so what’s driving the recent movement towards online car buying? Were car buyers of the past that much more tolerant than today’s buyers? I think the change is less about a change in tolerance levels … Read more