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#automotive

What will rural residential high-speed internet mean for rural dealerships?

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As the U.S. infrastructure bill works its way slowly through Congress, I thought it would be good to look at what this could mean for rural customers and their dealerships. Internet speeds in the urban areas have been well over 100mps for years while many rural areas are 10X slower (10mps) and close to old … Read more

Don’t stop your customers from buying with a bad Digital Retailing to showroom handoff

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Shoppers are looking for the least friction possible when shopping on your website or VDP’s. How easily and quickly can they start the buying process once the buying trigger goes off in their brain? Traditionally, dealers have just collected leads and then moved the customers to the showroom for the in-person workflow. In today’s new … Read more