Digital Retailing allows Customers to Pre-Order Their Vehicle

Do you allow customers to pre-order the hot new releases? Are customers willing to pay more for this privilege? What would happen if you allow all your customers and website visitors to “pre-order” the vehicle they desire directly from the VDP’s of your website? Suppose you think about digital retailing the same way you think … Read more

4 ways to calculate ROI on Digital Retailing

Have you ever sold a vehicle over the phone to a customer who just wants to pick up the vehicle? (or have delivered) Most dealerships have executed the “remote phone sale” process and have been able to know the exact gross of the deal. That’s what dealers want when it comes to digital retailing. They … Read more

Dealer Decision Review Makes Digital Retailing Less Scary

Automotive online retailing comes with some scary issues. (Halloween post) Scary question #1 – Who approves the deal to make sure it’s profitable? Every deal needs decisioning to be cleared for the final sale. Doing an online deal with “automated” decisioning sounds super scary because the customer gets an “approved” deal that has not been … Read more

Digital Retailing Through Your Credit and Trade Apps.

Convert your online leads into profitable online sales! We all know how valuable credit app and trade-in app leads are. These are active customers looking to increase their sales knowledge and expedite the sales process.  Many dealers use these tools, but they are disjointed from the actual buying process. Thus, the customer fills out a … Read more

8 Elements for Contract Ready Pencil Perfect Digital LEASING for Your Year-End Sales Event

32% of 2019 new vehicle “sales” were leased. Many of the premium brands had lease rates above 50% for the year. When it comes to online sales, you want to ensure that you can provide Pencil Perfect Digital Lease Deals to these buyers, especially since these “buyers” switch vehicles a lot more frequently than most … Read more

Year-End Sales Events Need Pencil Perfect Contract Ready Digital Retailing

New vehicle sales in December 2019 were 1,543,471, and we are expecting to have a similar December this year. Year-end sales events will froth the sales waters and energize buyers to get out there and buy or lease a new vehicle.  Are you ready for a second Covid-19 spike that will require you to meet … Read more

The $5 issue that costs you $360 in profit.

Are you willing to give up $360 of gross for a digital deal that has miss calculated your online customer deal by $5? When your digital retailing process delivers a monthly payment guestimate that is $5 lower, do you end up eating that difference or battle the customer to get them to pay the difference? … Read more

Credit Intelligent Selling Needs to be in Your Current Growth Plan

As dealers move towards a digital selling environment, the tools inside the heads of the best vehicle salespeople and F&I managers are increasingly being replicated by digital tools for everyone to use. One of the classic, unspoken tools was the salesperson’s “Up Analyzer.” No, you won’t find that tool available for purchase. It’s a mental … Read more

The Online F&I Box is Gentler But Has Better Profitability

I bet you have never heard a customer say, “I can’t wait to go to the F&I Box.” Well, most consumers don’t know it’s called “the Box”; they know that going into F&I is stressful and time-consuming. They know to put up their guard and push hard to get through the protection offers as fast … Read more