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The retail automobile industry is in interesting times

Amazon and other behemoth online services have taken a heavy toll on the country’s retailers. But dealers have been largely immune. That’s because state franchise laws largely restrict manufacturers from directly selling to customers. Having said that, there are signs of a few manufacturers shifting to a more European-style shopping process with “internet only” models … Read more

How digital is changing the car buying landscape

For most people, buying a car is still an emotional decision. The emergence of the numerous online car buying and building tools won’t change that. What is changing is how, when and where shoppers do their research and negotiation. Car buying going forward will be much more transactional in nature and less of an impulse … Read more

Make your website the top salesperson

The average car buyer spends nearly 15 hours shopping for a vehicle, and most of that time – about 9 hours, is spent online. Dealership websites are the first dealer contacts for nearly half of vehicle shoppers, and almost 40 percent of all buyers went only to the dealership where they made their purchase. Also, … Read more