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Month: August 2020

Delivering Trust in Automotive Digital Retailing

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How do you feel when a customer goes all the way through the sales process, agrees to terms, and then tells you they want to “think about it” overnight? It’s deflating, annoying, and even disrespectful of your time. Especially when they never come back because they are at another dealership buying a vehicle from someone … Read more

What if Your BDC Actually SOLD Your Inventory Through Digital Retailing?

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Most BDC’s were set up to take internet and phone leads to allow the showroom floor salespeople to work the ups that were on the lot. Thus, they became information providers and appointment setters for the showroom sales staff.  What would happen if you turned the BDC into a digital retailing sales force? One of … Read more