Digital Retailing allows Customers to Pre-Order Their Vehicle


Do you allow customers to pre-order the hot new releases? Are customers willing to pay more for this privilege?

What would happen if you allow all your customers and website visitors to “pre-order” the vehicle they desire directly from the VDP’s of your website?

Suppose you think about digital retailing the same way you think about the long tradition of letting customers pre-order vehicles. In that case, you start to understand how excited customers are to buy online.

They get to shop from the relaxing comfort of their home or workplace anytime they desire. There are no inconvenient trips to the dealership only to be disappointed because the vehicle they want is not available.

The online sales process assures them that their dealership experience will be exciting and successful. They have no anxiety about not getting what they want because they have pre-ordered the vehicle (new or used) and are excited to come to the dealership to pick it up. What if every customer showed up excited like past customers who have pre-ordered their vehicles from you? Your sales team would think they are working at Disneyland, the happiest place on earth!

Today, not every customer wants to buy online. The reality is that less than 10% of deals get “completed” online. However, a great online buying experience that captures incremental lead info along the sales path allows your team to keep customers moving forward with their pre-order intent. This progression creates better customer interaction and increases the chance a website visitor becomes an active buyer/lead.

Better leads, ones in the pre-order process, have a higher percentage of becoming a sale. Dealers pay a lot of money to drive customers to their websites and VDP’s, so increasing the website traffic into leads and sales by 1%, 2%, 3% makes a very profitable difference. Getting more SALES out of the leads they pay for because customers are allowed to pre-order is a key digital retailing attribute today. As more and more customers decide to go forward with the full pre-order (digital retailing) process, dealerships just might turn into the 2nd happiest places on earth!

If you are interested in having CreditIQ get you set up for Pencil Perfect Contract Ready Digital Leasing/Retailing that lets customers pre-order from your website, please reach out to us at sales@creditiq.com or click below to learn more.

Kent Mihlbauer
Author: Kent Mihlbauer

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