How To Make sure your protection product profits are maximized with the correct lender decision.


When rates and reserve are about equal on an F&I deal, it’s critical to understand your ancillary product maximums per lender decision.

Ideally, you want to select the lender decision that allows maximum profitability on any sold protection products.

However, you also want to ensure that the lender reserve allows an adequate profit based on the deal’s needs.

You start working on all the variables, and things can get complicated for the F&I managers. The data is scattered within the lender decisions, and any change creates a waterfall effect of work required to verify maximum profit for each lender decision.

F&I managers often miss significant changes in the profitability of a deal when protection products get sold. They usually don’t have time to recalculate multiple lender decisions accurately just to confirm they are working with the correct (maximum profit) lender decision based on the changes to the deal.

Being fair to the customer and maximizing the dealership profit is a delicate balance, especially as compliance issues remain a focal point for industry watchdogs.

Helping your F&I team be compliant, fair, and maximize dealership profitability is possible with ProfitIQ. Automating the calculations and recalculations for every lending decision as changes get made to the deal keeps the F&I manager focusing on delivering customer value and dealership profits.

Seeing and verifying which lender allows the F&I manager to maximize protection product profits and maintain standard lending reserves drives PVR higher. We see an increase in PVR between $40 and $120 when dealerships start using ProfitIQ. It’s good for customers, it’s great for F&I managers, and it adds substantial revenue to the dealership every month.

If you are interested in learning more about ProfitIQ and ready to capture the many $1,000’s most F&I departments leave on the table every month, please reach out to us at – sales@creditiq.com 

Kent Mihlbauer
Author: Kent Mihlbauer