Less Choice Can Be Good For Sales

Even though we now have the capacity, via the Internet, to research vehicle listings endlessly, it doesn’t mean digital marketers can assume that the more choices they offer, the more likely shoppers will be able to find just the right car. You can see evidence of the more-is-better approach in…

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Time Has Come Today

For years, car buyers have put up with a sales process that takes hours on end and wasn’t particularly customer-friendly, so what’s driving the recent movement towards online car buying? Were car buyers of the past that much more tolerant than today’s buyers? I think the change is less about…

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