Guided Retailing

Given the overwhelming number of options consumers are faced with today, they want to feel more in control – from discovery to making a final purchase decision. With most car buyers starting the buying process online, integrating contextualized information helps your shoppers better understand their choices and further assists them…

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Trust, Transparency and Tech

Transparency and Trust As automobile dealers allocate more time, money and resources to their online storefronts, it’s important to make sure your eCommerce sites stay in-sync with your brick-and-mortar stores (and vice-versa). Increase the transparency between the two – and increase trust with your customers. While digital retailing tools are…

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5 Benefits of Configurable Workflows

As the automotive industry continues to evolve online, emphasis is now being placed on making websites more transactional.  The debate over the pros and cons of digital retailing for many dealers is the result of the “one size fits all” products available that offer limited customization.  Configurable workflows give you…

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Be the 1, not the 0.6

Lately, there has been a lot of discussion about ways of improving the digital retailing experience. It’s an interesting time with consumer behavior driving change. Millennials are becoming dominant buyers, and margins continue to get compressed. Those realities won’t change in the foreseeable future, if ever. Technology is enabling things…

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