Dealers work with everyone who wants to buy a vehicle and with the sales process moving online quickly it’s important to define the common term of “Penny Perfect”. There are a lot of vendors touting Penny Perfect products that can be confusing to dealers. Penny Perfect sounds great but what…
As dealerships look to adjust to the new sales processes that social distancing requires, it is important to see the benefits it brings. Here are some basic data points from a dealer group and one of their banking partners regarding online customers and financing. Less than 2% of applications were…
If a dealer told you that you will be fired from their store unless you can help them sell a vehicle to a customer 300 miles away and guarantee financing that will be profitable for them, what would you do? What would you do if 50 dealerships said this? 100?…
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