Bill Gerhard

The average car buyer spends nearly 15 hours shopping for a vehicle, and most of that time – about 9 hours, is spent online. Dealership...

Estimates are that the pool of off-lease vehicles will grow from 3.6 million in 2017 to 4 million in 2018. This is nearly double the pool...

As online sales grow as a percentage of total retail car sales, creating a feeling of trust on your website will become increasingly important. Here’s...

Even though we now have the capacity, via the Internet, to research vehicle listings endlessly, it doesn’t mean digital marketers can assume that the more...

One of the main drivers behind the online retailing revolution is the growing number of car buyers who are losing patience with the time spent...

For years, car buyers have put up with a sales process that takes hours on end and wasn’t particularly customer-friendly, so what’s driving the recent...

Dealers often take an “all or nothing” stance when it comes to digital retailing. For those dealers that fall in the later category, they justify...

Thanks to online research and digital retailing tools, close to 80% of the shoppers who come to your dealership are prepared to buy — and,...

Lately, there has been a lot of discussion about ways of improving the digital retailing experience. It’s an interesting time with consumer behavior driving change....

Dealers tell us their number one priority for digital marketing is increasing lead conversion. However, there’s more to reaching online customers than getting them to...