Bill Gerhard

In a time when discrimination and racism are a focal point in our nation, it’s important to look back on financial discrimination in auto lending...

Dealers are operating in an increasingly disrupted environment, creating the need to review operating models, identify and unlock efficiencies, and discover new ways to operate...

Given the overwhelming number of options consumers are faced with today, they want to feel more in control – from discovery to making a final...

Transparency and Trust As automobile dealers allocate more time, money and resources to their online storefronts, it’s important to make sure your eCommerce sites stay...

As the automotive industry continues to evolve online, emphasis is now being placed on making websites more transactional.  The debate over the pros and cons...

Customers always want to pay as little as possible, right?  Not so fast my friend. Customers will often willingly pay more for a product even...

Leased vehicles accounted for about 25 percent of total vehicle sales in 2016 and 31 percent of retail sales. While leasing continues to play an important...

There is no doubt that retail margins will continue to experience pressure as more dealers offer online transparency around the transactional elements of a purchase:...

Amazon and other behemoth online services have taken a heavy toll on the country’s retailers. But dealers have been largely immune. That’s because state franchise...

For most people, buying a car is still an emotional decision. The emergence of the numerous online car buying and building tools won’t change that....