Kent Mihlbauer

Shoppers are looking for the least friction possible when shopping on your website or VDP’s. How easily and quickly can they start the buying process...

When you drop the baton in a relay race, you lose. You often get the same result when the handoff between your Digital Retailing platform...

Do you allow customers to pre-order the hot new releases? Are customers willing to pay more for this privilege? What would happen if you allow...

Have you ever sold a vehicle over the phone to a customer who just wants to pick up the vehicle? (or have delivered) Most dealerships...

Automotive online retailing comes with some scary issues. (Halloween post) Scary question #1 – Who approves the deal to make sure it’s profitable? Every deal...

Convert your online leads into profitable online sales! We all know how valuable credit app and trade-in app leads are. These are active customers looking...

32% of 2019 new vehicle “sales” were leased. Many of the premium brands had lease rates above 50% for the year. When it comes to...

New vehicle sales in December 2019 were 1,543,471, and we are expecting to have a similar December this year. Year-end sales events will froth the...

Pandemic or not, vehicle sales are expected to see the usual jump during the holiday/year-end sales events. Are you prepared to meet your December sales...

Are you willing to give up $360 of gross for a digital deal that has miss calculated your online customer deal by $5? When your...