Have you ever asked yourself, “Is this the highest lender profit for this deal?” Do you have an easy way to analyze 3-7 or more lender decisions for a deal and know which one maximizes profitability for the dealership? ProfitIQ allows you to compare decisions in real-time to make sure you are selecting the lender … Read more
Are you willing to give up $360 of gross for a digital deal that has miss calculated your online customer deal by $5? When your digital retailing process delivers a monthly payment guestimate that is $5 lower, do you end up eating that difference or battle the customer to get them to pay the difference? … Read more
The allure of a digital retailing process for auto buyers is very enticing. Customers expect a digital retailing experience to be similar to their other online shopping experiences. They don’t understand nor care about the complexity of the automobile sale process and often walk away from digital “deals” when they get to the showroom and … Read more
Dealers are operating in an increasingly disrupted environment, creating the need to review operating models, identify and unlock efficiencies, and discover new ways to operate in a digital, omnichannel environment. A look under the hood of a typical dealership reveals they use four separate systems – credit application network, dealer management system, F&I product sales … Read more
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Given the overwhelming number of options consumers are faced with today, they want to feel more in control – from discovery to making a final purchase decision. With most car buyers starting the buying process online, integrating contextualized information helps your shoppers better understand their choices and further assists them in the decision-making process. The … Read more
Transparency and Trust As automobile dealers allocate more time, money and resources to their online storefronts, it’s important to make sure your eCommerce sites stay in-sync with your brick-and-mortar stores (and vice-versa). Increase the transparency between the two – and increase trust with your customers. While digital retailing tools are providing car shoppers with more … Read more
As the automotive industry continues to evolve online, emphasis is now being placed on making websites more transactional. The debate over the pros and cons of digital retailing for many dealers is the result of the “one size fits all” products available that offer limited customization. Configurable workflows give you the platform and tool set … Read more
Lately, there has been a lot of discussion about ways of improving the digital retailing experience. It’s an interesting time with consumer behavior driving change. Millennials are becoming dominant buyers, and margins continue to get compressed. Those realities won’t change in the foreseeable future, if ever. Technology is enabling things like never before. Given that … Read more
